Making the Most of Campaign Reports

Making the Most of Campaign Reports

A campaign report is an essential tool that provides insights into the performance and effectiveness of your campaign. It compiles all relevant data, enabling you to track engagement, analyze key metrics, and make informed decisions to optimize future efforts and gifting. With a well-organized campaign report, you can see exactly how your audience is interacting with your campaign in real-time.

Campaign reports update in real-time, ensuring you always have the latest data at your fingertips to make timely and strategic decisions. By simply refreshing the campaign report, you will have the most up-to-date view of your campaigns progress. 

Key Features of an Unwrapit Campaign Report

• Upload Recipients: Easily upload your list of recipients to ensure that everyone you want to reach is included. If you have multiple recipient groups (different price-points and/or regions), you can upload each recipient to their specific stream. 
• View High-Level KPIs: Campaign reports highlight the key performance indicators (KPIs) of your campaign, such as total recipients, engagement metrics, and claim rates. These insights give you a quick overview of how well your campaign is performing.
• Track the Progress: Monitor the progress of your campaign as it unfolds. See how many gifts have been claimed, what gift options are most popular, engagement rates and how many recipients have accessed the portal but not yet claimed a gift. Recipients can also be sorted by date claimed so that you can view the latest activity of the campaign. 
• Popular Gift Options: Learn which gifts are the most popular among recipients, giving you valuable insights into preferences and trends.

• Survey Results: If your campaign includes feedback surveys, you can view real-time responses to better understand how recipients felt about their gifts. This qualitative data adds another layer of insight into the success of your campaign and can be used as an actionable touchpoint for future reference and to learn more about your recipient group. 
• Exportable Reports: All of your data, including KPIs, gift preferences, and survey results, can be exported into various formats, making it easy to share with your team or stakeholders. Whether you need a detailed breakdown or a high-level overview, exporting allows you to customize your reports based on your needs.

‍Importance of utilizing the campaign report

Tracking and gathering information during gifting campaigns is crucial for understanding recipient behavior and improving future efforts. By analyzing data such as which people choose certain gifts and which options are most popular, you gain valuable insights into recipient preferences. This allows you to tailor future campaigns more effectively, ensuring that the gifts resonate with your audience. For example, popular gift choices can inform future selections to maximize engagement and participation. Information tracking empowers you to make data-driven decisions, leading to more personalized and impactful gifting experiences.

Interested in learning how to report on the success of your gifting campaign? Check out our next article in the Corporate Gifting 101 series: 
Reporting on the Success of a Gifting Campaign with Unwrapit