Choosing the Perfect Gifts for Your Campaign with Unwrapit

At Unwrapit, we understand that selecting the right gifts is crucial to the success of your campaign. With a wide array of options featured on our website and explored together in the lead up to a gift campaign, we enjoy guiding you in making thoughtful and impactful choices. 

We believe that a curated choice is the sustainable choice. 

Understanding Your Audience

The first step in selecting the right gifts is understanding your audience. Consider the preferences, values, location and interests of your recipients. Are they environmentally conscious? Do they appreciate unique, unusual gifts? 

Knowing your audience will help you tailor your gift selection to ensure it resonates with them. However, if you are planning a large gift campaign, you can choose to offer multiple gifts so that even if your recipients aren’t all of the same thinking, there will be something for everyone! 

Ask These Four Questions

Does the perfect gift exist? We think it does! Here are four questions to keep in mind when looking for the perfect gift?

• Is it wanted by the recipient?
• Is it congruent with your values?
• Is it right-sized to the occasion?
• Is it relevant to the occasion?

Reflecting on these questions can help relieve the anxiety we know gift givers experience, regardless of whether they are engaged in 1 to 1 gifting in a personal capacity or 1 to 1,001 gifting in a business setting. 

We have a hunch that what makes a gift perfect is simply a gift, or better yet, a choice of gifts that are wanted by the recipient, reflect the values of the gift giver, and are right-sized and relevant to the occasion. 

These are the kinds of meaningful gifts that lasting relationships are built on.

Exploring Unwrapit’s Gift Options

Unwrapit offers a diverse range of gift options that cater to various tastes and preferences. We generally suggest offering 5-8 gift options but here is no minimum or maximum.

Here are some popular categories to consider:

1. Experiential Gifts: From virtual cooking classes to online wellness workshops, experiential gifts offer a unique and engaging way for recipients to enjoy new activities from the comfort of their homes. These gifts are perfect for internal team building activities.
2. Subscriptions: Gift subscriptions to services such as streaming platforms, online magazines, or wellness apps can provide long-lasting value and enjoyment. 
3. Charitable Donations: Allow your recipients to give back by offering donations to their favorite charities. This option not only spreads goodwill but also aligns with the values of socially conscious recipients. From our experience, we tend to see around 10% of recipients choose to ‘pay it forward’ - yay!
4. Digital Gift Cards: For those who prefer flexibility, digital gift cards to popular retailers, restaurants or services let recipients choose what they truly want or need and in turn, value.

Incorporating Physical Gifts with Butterfly Ethical Digital

If you prefer to include physical gifts in your campaign, our partnership with Butterfly Ethical Digital provides a seamless solution. Butterfly Ethical Digital specializes in ethically sourced, sustainable physical products that reflect a commitment to environmental and social responsibility.

Here’s how you can incorporate physical gifts into your campaign alongside the digital options:

1. Ethically Sourced Products: Choose from a curated selection of products that are ethically sourced and environmentally friendly. This includes items such as eco-friendly notebooks, reusable water bottles, and artisanal goods.
2. Personalization: Add a personal touch to your gifts by including custom messages or branded packaging. Personalization enhances the recipient’s experience and strengthens the connection to your brand.
3. Combination Gifts: Combine digital and physical gifts to create a comprehensive and memorable gift package. For example, pair a virtual wellness class with a physical wellness kit that includes items like essential oils and yoga accessories.

The Role of “Pay-It-Forward” Gift Options

The concept of 'pay it forward' and social impact gifts holds significant importance in today's socially conscious world. At Unwrapit, we believe that gifting should not only bring joy to recipients but also create a positive ripple effect in the community. Our partnerships with the likes of Veritree, Benevity, CanadaHelps, Charity on Top, and Forest Nation allow us to offer meaningful 'pay it forward' gifts. These options enable recipients to support reforestation projects, donate to their preferred charities, contribute to social causes, and make a tangible difference in the world. By choosing social impact gifts, you can amplify the positive impact of your gift campaigns and foster a culture of giving and community support.

Other Gift Options 

Do you have a specific gift in mind that you think your recipients would choose, appreciate and value?
Let us know. The Unwrapit team is always open to sourcing new gift options and expanding out offering. 

Conclusion

Choosing the right gifts for your campaign is a vital part of creating a meaningful and memorable experience for your recipients. With the diverse options available through Unwrapit and the ethical, sustainable products from Butterfly Ethical Digital, you can craft a gift campaign that aligns with your values and resonates with your audience. By understanding your recipients, planning ahead, and incorporating thoughtful touches, you can ensure the success of your campaign and leave a lasting impression.

Explore the possibilities and start planning your next gift campaign with Unwrapit today!

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