A Full Circle Experience for PopTech 2023 attendees.

Objectives

At the core of its mission, PopTech values the generosity of its community and was interested in a new approach to gifting that departed from traditional swag giveaways.

The PopTech team chose to partner with Unwrapit to share a meaningful gift with participants at the end of the event.

It was important that the gifting experience and gift options be aligned with PopTech’s longstanding commitment to environmental sustainability.

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Solutions

Thanks to the partnership with Unwrapit, PopTech attendees had the opportunity to choose from a curated list of hand-picked and relevant gift options.

All gift options were digital, avoiding the need for attendees to pack and transport a physical item. Committing to a 100% digital gift option avoided post-use accumulation in landfills.

The experience was created with the same brand assets used throughout the event, making the process of post-event gifting an instantly recognizable and interactive continuation of the event.

Results

Attendees both enjoyed and appreciated the experience and gift options.

With a claim rate of 59% and a nice spread of gift options claimed, the experience was a definite success and a nice full-circle experience for attendees.

Participant feedback was overwhelmingly positive and the initiative reinforced the awareness-raising commitment that has long been a part of the PopTech annual conference.