Published Sep 19, 2024

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Riverside Natural Foods

BCorp members unite for sustainable, inspiring appreciation gifts

by

AT A GLANCE

100%

Core values alignment

82%

claim rate

After meeting at a BLocal Ontario event, two BCorps - Riverside Natural Foods and Unwrapit - came together to create a branded gifting experience to thank ERG Members for their involvement in initiatives throughout 2023.

Campaign Requirements

  • Sustainable gift options
  • Ability to include specific charities
  • Branded campaign

Campaign Gift Options

Audiobook and E-Book versions of the following:

  • Braiding Sweetgrass by Robin Wall Kimmerer
  • Becoming by Michelle Obama
  • The Fate of Food by Amanda Little
  • Between the World and Me by Ta-Nehisi Coates
  • A Bold Return to Giving a Damn by Will Harris

A donation to the following:

  • Daily Bread Food Bank
  • Marillac St. Vincent Family Services

After meeting at a BLocal Ontario event, two BCorps - Riverside Natural Foods and Unwrapit - came together to create a branded gifting experience to thank ERG Members for their involvement in initiatives throughout 2023.

Objectives

The Riverside team was looking for a solution to gift ERG members towards the end of 2023.

It was imperative for the team that the gifts were sustainably minded and aligned with the 5 different initiatives within the company.

Solution

Unwrapit offered a custom solution to the Riverside team.

With very similar core values and beliefs as well as a  product to solve for the use-case, Unwrapit and Riverside were the perfect partners!

A branded campaign was created offering recipients the choice of carefully curated gift options. The gift options included two different charitable donations and different ebooks/audiobooks.

Results

Closing with a claim rate of 82%, this campaign was a great success.

There was a total of $670 donated to the chosen charities and ERG members were shown appreciation for their hard work, involvement and innovation through a unique, personalized experience and thoughtful gift options.

Not only were the recipients happy but a great partnership was created between Unwrapit and Riverside, thanks to the BCorp Community!  

Be the hero of gift giving

Let’s craft a gifting experience that’ll really matter.
Ready when you are.

Interested in building a highly on-brand and values-aligned gift campaign like Riverside Natural Foods? Experience the power of personalized and branded gifting campaigns. Book a demo today to see how Unwrapit can help you curate carefully curated gift lists, drive exceptionally high claim rates, and gain valuable feedback from your recipients.

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