Birthday Wishes from Talley!

The Talley leadership team wanted a way to celebrate their team and send appreciation for their birthdays! Their "Happy Birthday" campaign is a personalized gifting experience and continues to showcase strong engagement month over month.

Objectives:

Talley takes pride in its outstanding team and was seeking a way to celebrate its employees' birthdays on a monthly basis. Finding a gifting platform that could handle the intricacies of multiple recipients' birthdays, provide a selection of curated gift choices, be user-friendly, and align with the Talley brand was crucial for the company.

Solution:

Through the Unwrapit gifting platform, Talley established a campaign that operates all year round to send gifts and best wishes to employees for their birthdays. Each employee receives a personalized email on their birthday, along with the Unwrapping Experience, providing a selection of curated gifts to choose from.

Results:

The personalized birthday campaign has been running for 3 years and is still active, maintaining an impressive claim rate of over 80%.

Thanks to the ongoing collaboration, Unwrapit introduced a new feature that enables recipients to receive their birthday gift on their  birthday instead of the first day of the month, as done in previous years.

The Talley team values the simplicity of setup and upkeep, as well as the advantages of running a year-round birthday campaign with sustainable and personalized gift choices.