Published Sep 24, 2024

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Raptive

3,845 recipients in 5 regions unwrapped a digital holiday gift

by

AT A GLANCE

-27k

Kg CO2e

69%

overall claim rate

5

regions globally

Following a brand refresh earlier this year, the Raptive team was searching for a gifting solution suitable for recipients across the globe. It was important for the chosen gifting solution to be easy to implement, flexible, offer a wide range of gifts and be fun for recipients to receive.

Requirements

Segmented by region (USA, Canada, UK, Australia, Global)

Segmented by account tier and customer type

Branded experience

Wide variety of gift options (including social impact)

Locally redeemable options

Following a brand refresh earlier this year, the Raptive Team was searching for a gifting solution suitable for recipients across the globe.

With so many recipients across tiers and located globally, it was important for the chosen gifting solution to be easy to implement, flexible, offer a wide range of gifts and be fun for recipients to receive.

Campaign Features

  • Personalized recipient messaging
  • No shipping costs/logistics
  • Brand alignment
  • Allowing a choice of gift  
  • Fun gifting experience for recipients
  • Strengthened existing relationship
  • Saved substantial time across teams

Campaign Deep Dive

Advertisers

  • Total Recipients: 566
  • Final Claim Rate: 83%
  • Region(s): USA
  • Social Impact: $1440 donated via Charity On Top

Creators

  • Total Recipients: 3090
  • Final Claim Rate: 67%
  • Region(s): USA, Canada, UK, Australia & Global
  • Social Impact: 3470 Trees Planted, $8575 donated via Charity On Top & Global Giving, CAD$730 donated via CanadaHelps

Enterprise

  • Total Recipients: 189
  • Final Claim Rate: 58%
  • Region(s): USA, Canada, UK, Australia & Global
  • Social Impact: 500 Trees Planted, $2100 donated via Charity On Top & Global Giving, $100 donated via Kelp Carbon Science Study

Being able to give region-specific gifts globally led us to our most successful holiday gift campaign yet! With Unwrapit, we recorded our highest rates of holiday gift redemption for each audience, which we believe is due to the many great options presented, including several with social impact. Unwrapit is the solution we've been looking for. We're pleased as punch!
Kristen Waltz
Kristen Waltz
Senior Producer: Gifts & Happiness
Raptive

Be the hero of gift giving

Let’s craft a gifting experience that’ll really matter.
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Interested in building a highly on-brand gift campaign on a global scale like Raptive? Experience the power of personalized and branded gifting campaigns. Book a demo today to see how Unwrapit can help you curate carefully curated gift lists, drive exceptionally high claim rates, and gain valuable feedback from your recipients.

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