Canadian Venture Capital Association (CVCA)

CVCA used Unwrapit to show appreciation to attendees ofInvest Canada '23 by offering truly sustainable gift optionssuch as featured e-books and audiobooks alongsidecharitable donation options from associated foundations.

Objectives

It was important to CVCA that they offer a unique, fun andbranded gifting solution for Invest Canada '23 attendees.Theywere clear in their need to have social impact and charitableoptions and ideally, to offer the speakers charities, foundationsand books. CVCA had committed to gifting some physical gifts,so a digital solution was preferable to enable a hybrid approach.

Solutions

The CVCA team fully utilized all of the unique features of theUnwrapit experience such as custom gift options (speakersbooks and foundations), brand-ability using the Invest Canada'23 assets, segmented recipient groups, and the gift sponsorfeatures throughout.Recipients received a physical gift with an Unwrapit QR codeincluded to invite the recipient into the Unwrapit experience.
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Results

Recipients were offered a gift through the branded experience andthe gifting sponsor, Kalos LLP's name and logo was featuredthroughout. The attendee stream closed with 50% of all attendeesclaiming their gift and over $5,000 in charitable donations chosen.An incredibly successful and well-received campaign appreciated byrecipients and importantly, driving significant social impact.