Post-event survey results in 53% engagement and response rate

The results speak for themselves - The Partnership Conference post-event survey ended with a 53% final claim rate. Significantly above industry average, attendees seemed to appreciate the experience and curated gift options resulting in huge engagement.

Objectives

Having done more traditional surveys in the past, The Partnership Conference team was keen to approach the post-event survey slightly differently this year.

It was important for the gifting and survey partners to be well aligned with the conference's values and objectives.  

Solution

The Partnership Conference team worked with Unwrapit to create a post-event survey that was encapsulated within an Unwrapit Experience. This Unwrapit Experience was fully branded and personalized and provided each recipient with the opportunity to claim a social-impact-focused gift.

Results

Unwrapit created a QR code that pointed to the experience and this QR. code was shown on the final day of the conference. Recipients were also reminded of the experience a few days later.

The survey was a few short questions of varying types - single select, multi-select and free text. The experience itself was memorable and fun and a fantastic way to round out a super successful conference.

The fact that conference’s past engagement rate for post-event surveys was less than 20% and the industry average likely falls well below that, The Partnership Conference team was thrilled with the results (53%) and now has actionable insights to use for next year's event.

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